Focus Area: Web & UI/UX Design, Branding, Visual Communication, and Applied Graphic Design
This semester, I will complete six projects across 13 weeks (starting Sept. 1st) that demonstrate a balance of conceptual thinking, technical skill, and applied design for real-world contexts. These projects are tailored to my goal of building a versatile portfolio for local businesses, including branding, marketing materials, digital interfaces, merchandise, editorial design, and cohesive visual systems. The work will emphasize visual communication, user-centered design, and continuity across mediums and within designs.
Logo + Brand Style Guide for a Hypothetical Business (2 weeks, due Sept. 12th)
Product(s): Business brief (written document), logo suite (primary and secondary logos, vector/PDF), typography system (PDF), color palette (digital swatches), pattern (vector/PDF), and app icon (SVG/PNG).
Focus: Identity design, brand cohesion, and versatility across digital and print media.
Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
DUE SEP 12
Marketing Materials for the Same Business (2 week, due Sept. 26th)
Product(s): 1 trifold brochure (8.5"x11", print-ready PDF), 1 flyer (8.5"x11", print-ready PDF), and 1 social media post (1080x1080 px, JPG/PNG).
Focus: Consistent application of brand identity and visual communication strategies.
Software: Adobe InDesign, Adobe Illustrator
DUE SEP 26
Magazine Spread + Physical Merch for an Event (2 weeks, due Oct. 10th)
Product(s): 2-page editorial spread (8.5"x11", PDF), 1 t-shirt design (mockup, JPG/PNG), 1 hat design (mockup, JPG/PNG), and 1 sticker sheet (8"x8", print-ready PDF).
Focus: Visual storytelling, layout, typography, and translation of design to physical products.
Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Dimension
DUE OCT 10
UX Redesign Case Study for an Existing Website (2.5 weeks, accommodates Fall Break, due October 31st)
Product(s): Redesigned homepage (desktop: 1440x1024, mobile: 375x812, JPG/PNG), site map (PDF), and wireframes (PDF).
Focus: UX research, content hierarchy, accessibility, and user-centered design solutions.
Software: Figma
DUE OCT 31
Custom UI Icon Set (2 weeks, due Nov. 14th)
Product(s): Cohesive set of 10-20 vector icons (SVG/PNG, scalable for desktop, mobile, and print).
Focus: Visual continuity, scalability, and integration with UI/UX systems.
Software: Adobe Illustrator
DUE NOV 14
Interactive Portfolio/Personal Branding Website (3 weeks, accommodates Thanksgiving break, due Dec. 5th, Friday before finals)
Product(s): Fully responsive portfolio website (desktop: 1440x1024, mobile: 375x812, live site + mockups) showcasing completed projects, including light/dark mode and interactive components.
Focus: UI/UX design, interaction patterns, personal branding, and project showcase.
Software: HTML, TypeScript, SCSS, Adobe Illustrator, NameCheap (for domain purchasing and site hosting)
DUE OCT 31